Corporate communications are a key mechanism of stakeholder engagement, which ensure the transparency and openness of the Company’s activities. The development of an internal communications system is critical for promoting corporate culture and maintaining a dialogue between management and employees.
Annual surveys, which monitor the corporate social and psychological climate, are used to shape the information content distributed via internal communications channels. The Company’s internal communications channels include: a range of corporate media, staff meetings with Gazprom Neft management, feedback tools, corporate activities and sports events, corporate parties, and competitions. The Corporate Forum is a flagship event within the Company’s internal communications program. It is attended by representatives across all of Gazprom Neft’s companies and groups of employees.
The corporate media channels include the official website of the Company and websites of its subsidiaries, the intranet portals of Gazprom Neft enterprises, Siberian Oil corporate magazine and the Neftegazeta periodical newspaper. This newspaper publishes both corporate-wide materials and information concerning particular enterprises and businesses.
In 2013, Gazpromneft-Aero launched a 24-hour corporate radio station that is broadcast in all branches and subsidiaries. In December 2013, the project ‘Direct Line’ began on this radio station, where Vladimir Egorov, director-general of the company, answered questions from employees.
The Company actively uses a range of feedback tools to maintain a dialogue between management and employees. The Company has a corporate hotline and an ‘Ask Your Manager’ section on the intranet portals of the Corporate Centre and subsidiaries. In addition, information kiosks have been installed to collect questions for management from employees who have no access to the corporate network.
The key goals of the Company’s external communications are to strengthen a dialogue with outside audiences, promote its brand and provide information about its activities in the regions. The Company uses a wide range of tools and channels to communicate with outside audiences.
THE UNIFORM COMMUNICATION PLATFORM PROJECT, WHICH ENVISAGES THE DEVELOPMENT OF A MULTI-SERVICE MANAGEMENT MODEL FOR GAZPROM NEFT CORPORATE PORTALS, WON A BEST INTRANET RUSSIA 2013 INTRANET-SOLUTION AWARD – IT WAS THE WINNER IN THE CORPORATE MANAGEMENT CATEGORY. THE IMPLEMENTATION OF THE PROJECT WILL RESULT IN THE CREATION OF A USER-FRIENDLY INTRANET ENVIRONMENT ENABLING THE COMPANY TO FOCUS ON THE GENERAL BUSINESS PRIORITIES OF GAZPROM NEFT AND ITS SUBSIDIARIES AND TO STRENGTHEN AVENUES OF DIALOGUE WITH EMPLOYEES.
The websites of the Gazprom Neft Group, combined in a single integrated system that gives increased access to information about the Group’s activities to all interested parties, are our most important communications tool. In 2013, Gazprom Neft’s website won the Business Website Design Award at the 13th All-Russian Internet Contest “Golden Website”.
Following the principle of transparency, the Company informs stakeholders about all aspects of its operations. For example, in 2013, 141 official reports and 20 interviews were given by Company managers to the largest Russian and foreign business and socio-political media outlets were published on the Gazprom Neft website. In order to ensure better awareness of Gazprom Neft’s projects, press tours were organised to give journalists from various federal and regional mass media an opportunity to visit the Company’s production facilities in Russia and abroad.
In 2013, the Company continued to develop advertising campaigns in the mass media and provide sponsorship to the leading Russian sports clubs to promote the Gazprom Neft corporate brand.
In the reporting period, the Company developed a strategy to promote corporate communications for the business community. In Spring 2013, Gazprom Neft launched its first federal-wide advertising campaign for its corporate brand under the slogan “Think big”. The business community-oriented campaign is aimed to promote the image of Gazprom Neft as a fast-growing and high-performing company. The main visual images use collages which demonstrate Gazprom Neft’s actual achievements in the production, social and business areas over the past few years. Materials that reflect the trends of the Company’s key business lines and highlight its aspiration for excellence appeared in business and sectoral mass media.