Retail Sales

One of the Company’s key business lines is the development of its filling stations. Its sales networks is one of the most developed sales networks in Russia. In 2013, the Company reinforced its position further in the retail petroleum market when it became the largest supplier of light petroleum products in the regions of its operation, with a 21.6% share. The Company’s filling station chain comprises 1,747 filling stations operating in 26 regions in Russia, CIS and the Eastern Europe.

At the beginning of 2014, there were 1,339 Gazprom Neft filling stations in Russia and the CIS. In 2013, 8.4 million tonnes of petroleum products were sold through the Company’s filling stations in Russia and the CIS (+13% compared to 2012). Sales of petroleum products through Russian filling stations grew by 11%, to 7.3 million tonnes. Average petroleum product sales per filling station in Russia increased by 7.8%, to 19.0 tonnes per day in 2013.

In the reporting year, Gazprom Neft continued to implement its premium branded fuel sales programmes at its own filling stations. 380,000 tonnes of G-Drive 95 premium fuel was sold in 2013. At year-end 2013, 808 Gazprom Neft filling stations were selling this type of fuel. The Company also started selling G-Drive 95 An environmental standard established by the Russian technical regulation ‘On the Requirements to Motor and Aviation Gasoline, Diesel and Marine Fuel, Jet Fuel and Heating Oil’ and similar to the European standards. For example, class 5 of the Technical Regulations corresponds to the “Euro-5”.motor fuel in Kazakhstan, Tajikistan and Belarus in 2013. In February 2013, the Company’s filling stations began selling G-Drive 98 premium motor fuel. 12,000 tonnes of this fuel type were sold in 2013 and by year-end, 320 of the Company’s filling stations were promoting G-Drive 98 fuel.

The Company was the first in the Russian oil and gas industry to remodel its regional sales network in order to improve business efficiency by dividing it into retail and wholesale segments and implementing legislative changes. This project will involve the reorganisation of the nine existing regional petroleum product suppliers into eight specialised entities, covering a specific business line. The project’s main development in 2013 was the start of operations by LLC Gazprom Neft – Regional Sales and OJSC GPN –Transport; LLC Gazprom Neft – Corporate Sales also started operating.

Gazprom Neft is placing particular emphasis on increasing its sales of the two main gas motor fuels, liquefied petroleum gas (LPG) and compressed natural gas (CNG). These fuels represent important opportunities in terms of environmentally-friendly and cost efficient transportation, which is particularly relevant for urban public and commercial transport. In 2013, out of all multi-fuel filling facilities 176 gas filling stations were branded Gazpromneft. The respective sales of LPG and CNG in 2013 were 94,000 tonnes (a year-on-year increase of 1.0%) and 9,000 tonnes (a year-on-year increase of 10.7%).

Filling station network – key indicators

Source: Company data